Privacy Policy

Effective Date: March 28th, 2026

This Privacy Policy describes how Athltc. (“Athltc.,” “we,” “us,” or “our”), a marketing name of Peakline Manufacturing, LLC, collects, uses, discloses, and protects your personal information when you visit or make a purchase from our website (the “Site”), as well as your rights under applicable privacy laws, including the California Consumer Privacy Act (CCPA/CPRA) and the General Data Protection Regulation (GDPR).

1. Information We Collect

When you visit or interact with our Site, we may collect the following categories of personal information:

A. Information You Provide Directly

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information (processed by secure third-party providers)

  • Account login credentials (if applicable)

  • Communications and support inquiries

B. Information Collected Automatically

  • IP address

  • Browser type and device information

  • Pages viewed and time spent

  • Referral URLs

  • Cookies and similar tracking technologies

C. Information from Third Parties

  • Payment processors

  • Analytics providers (e.g., Google Analytics)

  • Advertising and marketing partners

2. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or similar jurisdictions, we process your personal data under the following legal bases:

  • Contractual Necessity: To fulfill orders and provide services

  • Legitimate Interests: To improve our Site, prevent fraud, and market our products

  • Consent: For marketing communications and non-essential cookies

  • Legal Obligations: To comply with applicable laws

3. How We Use Your Information

We use personal information to:

  • Process transactions and deliver products

  • Provide customer support

  • Communicate with you about orders, updates, and promotions

  • Personalize your experience

  • Improve our products, services, and website

  • Detect and prevent fraud or misuse

  • Comply with legal requirements

4. Sharing Your Information

We may disclose your personal information to:

Service Providers

  • Payment processors

  • Shipping and logistics partners

  • Email/SMS marketing platforms

  • Analytics and advertising partners

Legal Compliance

We may disclose information:

  • To comply with laws or legal requests

  • To enforce our terms

  • To protect rights, safety, or property

Business Transfers

Your information may be transferred in connection with a merger, sale, or acquisition.

We do not sell personal information for monetary consideration. However, certain data sharing for advertising purposes may be considered a “sale” or “sharing” under California law.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable essential website functionality

  • Analyze site performance

  • Personalize content and ads

You may manage cookie preferences through your browser or through our cookie banner (where applicable).

6. Your Privacy Rights

A. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Right to Know – Request what personal information we collect, use, disclose, or share

  • Right to Delete – Request deletion of your personal information

  • Right to Correct – Request correction of inaccurate data

  • Right to Opt-Out of Sale/Sharing – Opt out of the “sale” or “sharing” of personal data for targeted advertising

  • Right to Limit Use of Sensitive Personal Information (if applicable)

  • Right to Non-Discrimination – You will not be penalized for exercising your rights

How to Exercise Your California Rights

You may submit a request by:

  • Email: hello@liveathltc.com

We may need to verify your identity before processing your request.

Authorized Agents

You may designate an authorized agent to submit requests on your behalf.

B. European Privacy Rights (GDPR)

If you are located in the EEA, UK, or similar jurisdictions, you have the right to:

  • Access your personal data

  • Rectify inaccurate or incomplete data

  • Erase your personal data (“right to be forgotten”)

  • Restrict processing

  • Object to processing, including direct marketing

  • Data portability

  • Withdraw consent at any time

You also have the right to lodge a complaint with your local data protection authority.

7. International Data Transfers (GDPR)

If you are located outside the United States, your information may be transferred to and processed in the United States or other jurisdictions where data protection laws may differ.

We take appropriate safeguards to ensure your data is protected, such as:

  • Standard contractual clauses

  • Use of reputable service providers

8. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill the purposes outlined in this policy

  • Comply with legal, tax, and accounting obligations

  • Resolve disputes and enforce agreements

9. Data Security

We implement reasonable safeguards to protect personal information.
However, no transmission over the internet is completely secure.

10. Children’s Privacy

Our Site is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children.

11. Third-Party Links

Our Site may contain links to third-party websites or services.
We are not responsible for the privacy practices of those third parties.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically.
Changes will be posted with an updated “Effective Date.”

13. Contact Information

If you have questions or wish to exercise your rights, contact:

Peakline Manufacturing, LLC (d/b/a Athltc.)
Phoenix, AZ
Email: hello@liveathltc.com